Development strategy of the hottest glass industry

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The development strategy of the glass industry in the 21st century

● establish a small number of enterprise groups and a number of backbone enterprises, implement the adjustment strategy

● diversify the development of markets, develop customers, and implement the market strategy

● rely on technological progress to narrow the gap with the international level, implement the sustainable development strategy and the internal and external integration strategy

take a comprehensive view of the development trend of daily-use glass in the world and the current situation of the domestic daily-use glass industry, It puts forward higher requirements for China's daily-use glass, and will face new tests in terms of product variety, product quality, product cost, economic benefits, marketing strategy and brand awareness. In the face of domestic and international competition, China's daily-use glass industry still has many problems. The current status is: there are many glass bottle and can enterprises, which are easy to cause small piston damage and oil leakage, but the scale is small, and the corresponding market share is low; The market competition is not standardized, and the competition cannot be legal, fair and orderly; The daily-use glass production enterprises belong to various regions and departments, and it is difficult to coordinate among industries. The failure of the government's macro-control will also affect the printability of the film and the healthy development of the industry

according to the prediction of relevant departments, by 2010, the dominant trend of the change of China's residents' consumption demand will be the transition from food and clothing type to well-off type, and it is expected that the total retail sales will maintain an average annual growth rate of 10%; Although the Engel's coefficient for measuring food consumption is declining, the total food consumption is still rising due to the increase of total income, but people's consumption is more rational. Although the annual increase rate of per capita consumption of beverage and wine by rural residents in China has not changed much, the overall trend is increasing year by year. In 1997, it increased by 63.2% compared with 1985, with an average annual increase rate of 4.16%. In the 21st century, in order to achieve a qualitative leap in China's glass container industry, we must take two steps: before 2000, we should focus on adjustment according to our experience, that is, we should implement the strategy of promoting improvement through adjustment. Through adjustment, we should enhance the vitality and market competitiveness of enterprises, strive to form several major enterprise groups before 2000, occupy 20% ~ 40% of the market share, become the backbone of the industry, and turn losses around the whole industry. The second step is to fully implement the development strategy after entering the 21st century and the enterprise has a certain economic strength, so that daily-use glass can form several famous brand products in the world. The products not only meet the needs of all walks of life and people's lives in China, but also become the main production base in Southeast Asia and even Asia, so as to realize the qualitative leap of China's daily-use glass. Specific measures should be taken from the following aspects

implement adjustment strategy. The daily-use glass industry belongs to a general competitive industry. There are a large number of small and medium-sized enterprises, the market share is not concentrated, and the enterprises are relatively scattered. Therefore, it is necessary to establish enterprise groups through asset restructuring, bankruptcy, merger and association and other channels to form economies of scale, but different products should have different forms. Bottle glass is a product with large quantity and low value. It must have large-scale, high-efficiency and first-class production level to achieve good benefits. However, due to the limitation of transportation radius, it is better for bottle and can manufacturing enterprises to develop near large users to minimize transportation costs. It is suitable to take large-scale enterprises as the leader, realize the alliance of strong and powerful through mergers, cooperation and other forms, so as to enhance the joint forces, improve the market share and control the market. Small enterprises should make use of the characteristics of small enterprises and flexible operating mechanism to produce small batch and multi variety products that are needed by the market and that large enterprises are unwilling to do; While developing the main glass industry, qualified enterprises should vigorously develop other products or the tertiary industry to realize the pattern of diversified operation. In a word, through the implementation of the adjustment strategy, a small number of large enterprise groups with strong strength, a certain number of backbone enterprises with brand advantages and a large number of enterprises with strong vitality will be established. While implementing the adjustment strategy, we must pay attention to invigorating the stock assets, avoiding repeated construction, realizing the optimal allocation of resources and the optimization of benefits, and accumulating strength for the next leap

implement the market strategy. Take the domestic market as the leading factor, gradually expand exports and diversify the market; At home, we should pay equal attention to coastal areas and inland areas, rural areas and cities; Foreign markets should also be developed in many ways. In addition to the old export channels, new customers should be developed. Glassware can also develop the European market. By expanding the market, enterprises can develop

implement the internal and external integration strategy to narrow the gap with the international level. Compared with foreign countries, the overall level of China's daily-use glass is nearly 20 years different. There is also a big gap in our development capacity, speed and level. Relying solely on independent development and technological transformation will not only delay the opportunity, but also be uneconomical. We should adopt the method of combining internal and external development, aim at the world's advanced goals and carry out independent development. On the other hand, we should use joint ventures, cooperation and other channels to introduce world-class technology and equipment suitable for China's national conditions, and use it as a model for development and transformation, so as to improve the overall level of the domestic industry. We should use joint ventures and cooperation with large foreign companies, and use foreign technology and equipment to produce high-quality and high-grade products, Participate in international market competition. Through the implementation of the strategy of internal and external integration, we can narrow the gap with the international level and improve the market competitiveness of our products

rely on technological progress to achieve sustainable development strategy. To speed up the pace of technological progress and technological transformation, we should pay attention to the principle of selecting the best, that is, we should combine it with the adjustment of enterprise structure and the realization of economic scale; The principle of high starting point, that is, adhere to the use of new technologies, new processes and new equipment, step up to a new level, and do not repeat at a low level; The principle of applicability and sustainable development, that is, the feasibility demonstration of the reconstruction project should be done practically from the actual situation

strengthen enterprise management to make the enterprise in an invincible position in the fierce market competition. Enterprise management is the eternal theme of an enterprise. Only by continuously improving understanding and learning, can an enterprise establish a learning enterprise, gradually develop into a knowledge-based enterprise, pay attention to information construction, make the enterprise management gradually transition from general management to intensive management, and finally realize intelligent management, so that the enterprise can adapt to the development requirements of knowledge economy, and continue to innovate and develop

people oriented, develop and make good use of human resources to meet the requirements of the new century. In the final analysis, market competition is the competition of people. The implementation of talent strategy and the establishment of a talent team with high political and cultural literacy, economic knowledge, fine technology and management skills in the industry are the fundamental guarantee for the implementation of the cross century strategy. First, it is necessary to train the existing management and scientific and technological personnel by sending them out or inviting them in. Second, it is necessary to introduce talents, explore talents, absorb young talents, cultivate reserve talents, and establish a backbone team with different levels

attach importance to the role of trade associations. Take necessary measures to create necessary conditions for the continuous consolidation and development of trade associations, so that trade associations can truly become a bridge and link between the government and enterprises

strengthen total amount control and avoid repeated construction. For projects that have an impact on environmental protection and energy consumption, a license system should be established. Jiangnan graphene Research Institute has been established in Changzhou, Jiangsu Province to restrict the development. For projects with a large number of idle production equipment of the same kind, we should first consider revitalizing the stock assets and try to avoid repeated introduction

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